The long version.

Thirty-five years in, Stacy still opens with the same question: what is this business actually for? Most companies can't answer it. That's usually the whole problem.

She has run marketing from every seat. Agency side, as VP and client partner managing nine people directly and thirty indirectly — with campaigns for Nike, Coca-Cola, Visa, and Orkin on the reel, including the Orkin work that lifted sales 60% year over year while the main competitor's awareness fell 28%. Client side, as Chief Marketing Officer at Phobio, where she rebuilt the customer experience, took the review rating from 2.1 stars to 4.0 in four months, and lifted sales 30% by finding where the experience was leaking.

Consultant side, she was embedded inside The Home Depot, where she overhauled a program across 2,000 stores and seven departments and launched Home Depot Home Services' first-ever referral program. At Splenda, she pulled the stevia line back from discontinuation to a 30%+ market share. At Meta, she built the brand and marketing playbook the Supplier Diversity team ran on — which is where she met Elizabeth.

Then she stopped advising and built one. Hose Water Supply Co. went from an idea to a launched e-commerce brand in four months — her own positioning, her own product, her own storefront.

At hi! she holds the CMO chair: strategy, positioning, business architecture, and the client relationship. In practice, she is the person who gets a business to stop guessing what it's for.

Elizabeth builds the work, then builds the system that makes the work repeatable. The second part is what hi! sells.

Fifteen years, and the arc runs in a straight line. At Amazon she was Brand Manager on new launches, driving over $3 million in revenue in nine months. She ran social and content for beauty and fashion platforms in New York, growing one brand's engagement 28% in nine months across a hundred-plus influencer relationships. She went freelance and creative-directed for Deloitte, redpepper, TVA, and the National Museum of African American Music.

Then Meta, as Creative Director for the Supplier Diversity organization — an international campaign on a $20 million marketing budget, which is where she met Stacy. Then Lyft, as Content Manager, where content-led work beat its business goals by $1.15 million in a single year.

She trained at BYU's Creative Advertising program — one of fifteen admitted — and at Miami Ad School in Brooklyn.

What she does now looks less like a portfolio and more like infrastructure. She runs multi-platform brand systems every day on Claude-powered automation she designed and maintains herself: the research, the drafting, the scheduling, the checking. When hi! says it runs on agents it built, that isn't positioning. It's her Tuesday.

At hi! she holds the Creative Director chair — creative direction, content systems, and the Bench, the agent system underneath all of it.